Digital Marketing
Available offline & online, also can be taken as one on one program
Class 1: How to plan making a website
Understanding Web Technologies:
Basic Structure:
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Home Page
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Header
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Footer
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Internal Pages
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CMS / Backend
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Server
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Domain
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Payment Gateway
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SSL
Basic Languages:
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HTML
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CSS
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PHP / .Net
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Java / JavaScript
Specialised Platforms:
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Magento
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Word Press
Basic Website Audits:
Auditing Tools:
Analytics
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https://analytics.google.com/analytics/web/#/report/visitors-overview/a88373769w131248188p135204705/
Class 2: User Psychology
Types of platforms
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Looking for Updates - Instagram LinkedIn
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Looking for Information - Twitter, Facebook
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Looking for Entertainment - TikTok, YouTube
Types of posts
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Photos
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Videos
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GiFS
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Stories - polls / q&a / games
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Content
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Reposts & UGC
The White Shoes Phenomena Case Study
The Black T-Shirt Company Example
7 Questions of Campaign Planning:
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How does it relate to your brand?
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How it relates to the audience?
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How will it be implemented?
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What impact will it have?
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How we plan to achieve this?
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What else will be required?
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On what point will we measure the success of the campaign?
Importance of Regional Content:
There has been a growth of 94% in Hindi content consumption, as per Google Data.
This shows the impact of regional languages. Global companies have kept this fact in mind and are focusing on local dialects as a part of their strategy.
Companies too need to adapt on the basis of the same as targeting a certain set of users in their native languages will be a far more beneficial marketing activity. In India itself there are multiple languages that are quite popular and can be used for immense marketing activities like Tamil, Malayalam, Telugu, Kannada, Marathi, Hindi etc.
Creating Digital IPS
Platforms: Sharechat / TikTok / Podcasts
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Take advantage of Organic Reach
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Build a loyal following for specific content
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Organic Reach will drop
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Monetize
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Micro Influencers will be king
Pages / Groups / Profiles
Using # & their purpose
Class 3: How to plan & create content for social media platforms
Class 4: Advertising on digital media.
What is Media Planning & Buying?
Kinds of Ads:
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Social Media Following Increase
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Post Engagement
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Website Traffic + CTA
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Lead Generation
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Remarketing
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Search
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Display - Native & Programmatic
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Video / Yotube
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Challenge
Kind of Targeting:
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Age
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Gender
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Location
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Occupation
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Relationship status
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Interest
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Device
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OS
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Internet Connection
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Placement
Additional Targeting:
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Lookalike Audience
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Custom Audience
Costings of Ads
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CPC
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CPM
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CPV
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Fixed
Keywords & Bidding
Deciding Ad Budgets
Creating a Media Plan
Key Terms:
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CTR
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Bounce Rate
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Impression
Measuring Success of an ad campaign
Examples for placing Ads:
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Education Sector
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Luxury Brands
Mixing of online & offline Ads
Class 5: How to become an influencer
Types of Infuencers:
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Bloggers
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Vloggers
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SMM Influencers
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Celebs
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Micro Influencers
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Thought Leaders
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Journalists
Types of Associations:
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Persona Based
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Attitude Based
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Audience Based
What do Brands do:
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Product Promotion
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Run a contest
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Run a referral
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Brand building
Measuring Success
Influencer Marketing:
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Choosing a Niche
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Choosing a Platform
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Building Content
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Building an Audience
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Pitch Brands
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Create Case Studies
Class 6 - Campaign Planning Start to End