Digital Marketing
Join the 6 months Deep Dive of a Diploma Program and get assured placements.
SYLLABUS
Website & Technologies
1. History of Website making
2. Purpose of different languages- HTML, PHP, JSON, Java, CSS,
3. Using no code Tools like Wix / Squarespace
SEO
1. Identify Keywords
2. Check Competitiveness
3. How to do an SEO Audit
4. On-Page SEO - what, how & why
5. Off Page - What & Why
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SEM
1. What is Adwords
2. Types of Ads
3. Planning Keywords
4. Searching & Choosing Websites
5. Tracking Ads
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1. Creating a Page
2. Types of Posts
3. Planning a Calendar
4. Using Groups
5. Examples of Great Campaigns
6. Auditing a page
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1. Creating a Business Profile
2. Type of Posts
3. Using Stories & Hashtags 4. Planning a Calendar
4. Creating Posts - List of Tools
3. Using Stories & Hashtags 4. Planning a Calendar
5. Creating Posts - List of Tools
6. Examples of Great Campaigns 7. Auditing a Page
Ads Management
1. Type of Ads
2. Choosing the Right Ad
3. Types of Targeting
4. Placing a full ad
5. Lookalike & Custom Audiences 6. Tracking
6. Key Insights to Check
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And so much more like:
1. Influencer Marketing & Monetisation
2. Creating & Scaling Digital IPs
3. Google Adwords & Analytics