E-Commerce for Beginners

Course Content

Introduction to E-commerce - Class 1

• Definition

• Evolution

• Parts of ECommerce

• Advantages & Challenges

• Market Impact

• Successful People / Companies

Types of Business Models

• B2B

• B2C

• C2C

• C2B

• G2C

• Case Study

E-commerce in India - Class 2

• Evolution

• Working in ECommerce

The Ecosystem

• Govt Initiatives

• Market Access

• Customer Classification

• Venture Capital

• Payment Systems

• Supply Chain & Logistics

• Entrepreneurial / Capital Risk

Online Retail as an Industry - Class 3

• Definition

• Why Online Retail

Indian Online Retail Size + Industry Details

• State of US Market

• Case Study

• Retail in India & it's Challenges

• Online Retail Market Size & Segments

• Industry Landscape

• Case Study

Challenges of the Market - Class 4

International Market Deep Dive

• Overview & Importance

• Market Opportunities & Challenges

• Business Models

Building Blocks of Online Retail - Class 5

• Supply Chain

• Warehouse Management

• Vendor Management

• Logistics & Fulfillment

• Customer Support

Technology + Content

• Website - Tech & Differences

• UI / UX

• Examples

Marketing & Consumer Behavior - Class 6

• SEO / SMO / SEM

• Email Marketing

• Affiliate Marketing

• Key Lessons - WOM / Approval Based

Logistics + Customer Support

Types of Commerce - M / Social - Class 7

• State of MCommerce

• Importance of Social Commerce

Future of E-commerce

• Voice based Retail

• AR /VR

• Current State & Case Study

Creating an online business - Start to End - Class 8